You’re part of a new project for me, a newsletter that I write for a (surprisingly) large number of people scattered all over the world to read on the first Friday of every month.
This is a project to challenge myself to create more out of what I know and what I enjoy doing the most: connect people, broadcast knowledge, share a good story.
This is a project to try and help you figure out – and figure out together as we go by- how to get a little bit more out of your company, out of your ambition, of your life, out of yourself.
You’re going to click away today with some inspired ideas that you can incorporate into your business immediately.
”Welcome to the B.right Brains Co. project
Thanks to the invitation of law firm Gide, I had the opportunity to attend a thought-and-action provoking conference on Sustainable Entreprises (“EntreprisesResponsables: vers un nouveau modèle de croissance?”) that was organized in partnership with the Fondation Croissance Responsable.
Dreamers AND Doers
My kind of inspiration. One of the take-aways that really caught my brain as a business owner and a concerned citizen of the world was the BCG report presented by BCG France’s Guillaume Charlin on what it calls “total societal impact” objectives: Total Societal Impact: A New Lens for Strategy.
Although super late to the band-wagon, this was the opportunity for me to discover Wendy Woods’ Ted Talk on The Business Benefits of Doing Good (also BCG): it’s really business-oriented (profits is not a dirty concept) AND promotes societal responsibility beyond its obvious moral and ethical tenants.
Food for the (bright) brains:
”Marketers make change happen. If you can make someone better, if you can open a door for someone, if you can shine a light, that’s the act of marketing. Because what you’ve done is brought an idea or a product or a service to someone who needs it and offered the help.Seth Godin